In the world of interior design and furnishings, the work is not limited to implementing aesthetic elements; it extends to interpreting the identity of a space and understanding its architectural history. Through our projects in interior design, furnishings, and carpets, we have always strived to achieve a delicate balance between craftsmanship and a design vision that preserves the spirit of the space while simultaneously breathing new life into it.
Among the most prominent projects we were honored to participate in was the 2014 renovation of the Sheraton Grand Doha Resort & Convention Hotel, a landmark architectural site in Qatar. This project was distinguished by its high level of sensitivity, as the primary objective was to revive the hotel's historic interior design without compromising its original spirit or distinctive details.
The biggest challenge was executing the work with exceptional speed within a tight timeframe, while preserving the finest design details that reflect the hotel's classic character. This required meticulous coordination between the design, manufacturing, and execution teams, as well as special care in selecting materials that align with the hotel's original identity.
In this project, we played an active role in the purchase, supply, and installation of furniture, carpets, and wallpaper. Our team participated directly in the manufacturing and implementation phases, ensuring the highest standards of quality and accuracy.
At ATCC, we believe that iconic projects require an exceptional level of craftsmanship and disciplined execution. Therefore, we always strive to utilize our technical expertise and meticulous workmanship to ensure that every detail—no matter how small—contributes to preserving the project's identity and architectural value.
